Ali Ahad Bin Sarfraz

• Assist in building the Sighthound brand and creating awareness.
• Set the Sighthound digital strategy and collaborate across teams to optimize web, social, media, and all digital channels to generate leads, opportunities, and purchases.
• Set up funnel campaigns from ads, landing pages, forms to drive awareness, consideration, purchase.
• Manage all SEO and keyword activity from research to implementation to campaigns.
• Manage all social media channels, both organic content and paid campaigns.
• Manage budgets & planning, tools and vendor selection, program execution, and agency relationships.
• Help develop compelling content (written and visual) like eBooks, Infographics, and Videos for Digital channels in order to drive brand awareness and generate leads.
• Drive and own several KPIs related to traffic, engagement, followers, and conversions
• Built strong team, agency, and vendor partnerships; drove alignment through clear reporting and presentations to achieve marketing goals
• Consistently met tight deadlines by quickly adapting to new strategies and tools, ensuring timely and effective campaign execution
• Developed demo videos that empowered sales teams with compelling product narratives, boosting client engagement and conversion.

Managed diverse digital marketing campaigns for Brain Telecommunication, optimizing performance, collaborating cross-functionally, and measuring ROI against key performance indicators.

• Managed and optimized PPC and SMM advertising campaigns within approved budgets, consistently achieving performance targets and maximizing ad spend efficiency.
• Analyzed market trends and performance data to identify actionable insights, leading to optimized campaign spend and improved overall marketing effectiveness.
• Planned and executed comprehensive digital marketing campaigns, encompassing SEO/SEM, email, social media, SMS, and display advertising, to expand market reach and engagement.
• Partnered with internal teams to design and refine landing pages, enhancing user experience and improving conversion pathways.
• Monitored and reported on the performance of all digital marketing campaigns, providing data-driven insights and recommendations to achieve ROI and KPI targets.

Advised on advertising needs, developed communication strategies, and executed digital campaigns for Edmon Paints, significantly enhancing brand visibility and market engagement.

• Advised leadership on effective advertising and sales promotion strategies by analyzing product characteristics and market needs, leading to optimized campaign planning.
• Developed and implemented comprehensive communication strategies and programs, enhancing information flow to clients, employees, and stakeholders.
• Oversaw the creation of essential marketing collateral, including reports, presentations, website content, and press releases, ensuring high-quality communication standards.
• Planned and executed diverse digital marketing campaigns, including SEO/SEM, social media, and display advertising, to expand market reach and generate leads.
• Analyzed and reported on the performance of all digital marketing campaigns, providing insights against key ROI and KPI targets to inform future strategies.

Supported sales operations, coordinated with various departments, and contributed to market intelligence at Dyson Research Laboratories, enhancing operational efficiency and strategic insights.

• Streamlined reporting processes for sales team transitions, enhancing data accuracy and operational efficiency.
• Resolved sales team issues across Pakistan, enhancing overall operational efficiency and team productivity.
• Conducted client surveys for sales projects, identifying key areas for improvement in sales techniques and contributing to strategic adjustments.
• Generated daily and weekly sales activity reports for management, providing critical data that informed strategic decision-making and campaign launches.
• Maintained in-depth knowledge of product lines, competitive landscape, and industry trends, providing valuable insights to inform marketing and sales strategies.